Introduce yourself.

My name is Jordan Barron. I’m 25 and currently based in London.

Have you always aspired to become a model?

I’d be lying if I said I didn’t like the attention but I actually fell into the industry rather than chasing it.

How were you discovered as a model?

I was in a Christchurch bar, just before my first year of university was to commence and a lady came up to me and asked if the industry interest me. Initially I thought she was trying to chat me up but that turned not to be the case.

Where are you predominately based?

I wouldn’t say I’m predominately based in any one particular place. I usually move when I feel the time’s right…and that’s usually for summer.

What was your first paid gig as a model?

A Zambesi campaign.

What is the meaning of ‘Good Taste’ to you?

When I think good taste, I think style. Like, if I were to see someone sporting a bold mix of colours or patterns, that’s someone I’d consider having good taste.

What is your favourite clothing style?

Honestly, I think personal style changes with how you feel on the day. Somedays you’ll find me kicking back in a tracksuit, and on others I’ll pair a smart leather jacket with tapered jeans; it really depends. A lot of my wardrobe has been gifted so that might also have something to do with the varied styles.

What item do you have the most of?

Black or white tees. Castings prefer you to wear these, as they go with everything so I’ve stock piled.

Name 3 things you can’t live without?

Family, friends and sport.

What is NZFW like from the perspective of a model?

The shows themselves are over in a matter of minutes. Yes, there’s a surge of excitement as you walk down the runway but you tend to spend more time backstage than anything else.

Backstage of NZFW mainly consists of meeting new people. Whether it be artists, hair stylists or simply other models, you’re always bumping into new and old faces. After shows everyone attends after parties or heads straight home to prep for the next day.

Do you have any strategies in running your social media platforms?

Content is key and lots of it. I build my audience mainly through hashtags and collaborations.

As a model, do you think it’s important to have a lot of followers on Instagram?

This one’s 50/50. In my experience brands tend to respond to accounts with a larger audience, in fact a lot of my jobs are booked through the platform. That being said, I know people in the industry who don’t bother with Instagram and they still regularly get booked.

What has been a highlight of your modelling career so far?

Knowing my friends and family have seen my campaigns in New Zealand.

What’s next for Jordan Barron? 

Other than a few opportunities presenting themselves overseas, I have recently signed an influencer contract which I look forward to diving into. As for where I’m based, I’m going to stay in Europe for a bit longer and then the rough plan is to holiday in New Zealand at end of the year.

Who shot these featured images?

Peter Bevan.

Where’s your go-to coffee location in London?

Without question my godfather’s house. Not only does he serve up a decent brew, I get to spend some quality time with him and see my second family; Yvonne, Chris and Olly.